What we have learned
This discussion offered a deep, candid look into the rapidly evolving custom integration (CI) channel and its growing influence on residential lighting design. Panelists representing manufacturing, integration, and lighting design perspectives agreed that the CI channel is no longer peripheral—it is a central force shaping how lighting is specified, controlled, delivered, and experienced in homes.
A core theme was collaboration. As lighting systems become more digital, programmable, and interconnected with shading, AV, and automation, no single discipline can succeed in isolation. Lighting designers bring artistic vision, spatial sensitivity, and experiential intent; integrators bring technical fluency, system compatibility knowledge, long-term client relationships, and execution accountability. When these roles align early, projects benefit from clearer documentation, smoother implementation, and better outcomes for clients.
The panel addressed tensions around commoditization and pricing. While integrators may sell lighting as part of a bundled system at higher price points, manufacturers clarified that these costs reflect increased complexity, rapid technology cycles, and extensive project-specific support. The conversation emphasized the importance of transparency, defined responsibilities, and respect for each discipline’s expertise to avoid misalignment and client confusion.
Future-proofing emerged as another critical concern. Panelists highlighted strategies such as modular “pop-and-drop” luminaires, remote power solutions, and interoperability between control platforms to extend system life and reduce waste. Education—of clients, integrators, and designers alike—was repeatedly cited as the most powerful tool for elevating lighting beyond a commodity.
Ultimately, the session reinforced that the CI channel presents a significant opportunity rather than a threat. When lighting designers actively engage, clarify their value, and collaborate intentionally with integrators and manufacturers, the result is more informed clients, stronger projects, and a more resilient, future-ready lighting industry.
Main Findings
This panel explored the evolving relationship between lighting designers, custom integrators, and manufacturers, examining collaboration, roles, pricing dynamics, and how design value can be preserved while navigating increasingly integrated residential projects.
About the speakers
Speaker 1
Jennifer Kirkpatrick – American Lighting / Proluxe
Speaker 2
Lorenzo Gilles – Innovative Technology Solutions
Speaker 3
Bruce Clark – Kaleidolight Lighting Design
Speaker 4
Sean O’Connor – Sean O’Connor Lighting